The AB-MXR launched into King’s Road Sporting Club on 8th November, 2011. Dust PR put together a function to commemorate the very first retailer for the AB-MXR with a mix of clients, customers, personal trainers, fitness gyms and also mass media attending.
The window of the store was taken over to produce a strong impact for passers-by by creating a pyramid of product boxes and suspending AB-MXR Workouts from the ceiling – in addition to models carrying out demos! That received lots of attention and had the people passing by asking questions about the product and wanting to know more.
There have been product demonstrations happening in store with models showcasing the entire range of workout routines that you can do using the AB-MXR workout, which produced talkability at the function and Joanna, the KRSC staff as well as the PR agency were available to reply to the guest’s questions.
Joanna gave a speech regarding the progression of the product and the thought process and inventiveness regarding the concept. Chiropractor Dr Mikael Porath Petersen additionally said a few words in regards to the health benefits of the AB-MXR workout, since it was his feedback that created the perfect cervical support for the neck. Right after people were flocking to the tills!
The event was a great success, and the AB-MXR Workouts were flying off the shelves all night!
The MXR Abdominal Work out is becoming so popular, that even the Daily Mail are giving it a fantastic review as disclosed here…
“Flat abs? No sweat… A brand new piece of apparatus promises to make sit-ups easier, more beneficial and in fact enjoyable, thanks to The AB-MXR work out.
Sit-ups pose a problem. It will take only ten of them before your neck hurts, so we give up before we’re anywhere near to a flat stomach.
Yet a new piece of equipment offers to make ab crunches easier, more effective and, whisper this, actually enjoyable.
Developed by physical fitness trainer Joanna Kabbani, the AB-MXR workout was created to support the neck, so your sit-ups really focus on your belly fat. It’s also well suited for rehabilitation. According to Joanna, you simply need to use it for five minutes per day.
Joanna Kabbani, a specialist fitness trainer who has worked with an array of clients during the previous twenty years, is rolling out a innovative workout aid designed to train and safeguard the spinal column throughout a work out.
Called the AB-MXR workout, Joanna’s product offers optimal support to your back, head and neck and is an excellent gadget to work with, providing over 30 workout routines from triceps pushes to two-hand curls. It can also benefit bosu and medicine ball workouts, in addition to supporting the head during dumbbell chest presses.
By getting rid of any strain from the back upwards through the neck, any sort of risk of injuries is significantly decreased, whilst a practical size means that the AB-MXR can be transported anywhere, even inside one’s handbag. From an affordable cost, too, this total core workout is an ideal gift.
Joanna’s initial vision came right after she experienced bad whiplash in a auto accident three years back. Forced to use neck pillows to support herself during the next weeks and desperate to get back into coaching, she ended up being motivated to develop a device that would lessen her discomfort while exercising. A carpenter made a prototype from wood according to Joanna’s sketches and the AB-MXR came to be.
Having worked with names like Camilla Al Fayed, Dasha Zhukova and Miranda Richardson in the past, Joanna’s knowledge is unquestionable, so why miss the opportunity to reap the benefits of it?
In fact, the ab workout has been tried, tested and analyzed by top UK Osteopaths such as Mr H.I.M. Youssef, Physiotherapist, Osteopath and Acupuncturist at The Kensington Health care clinic, who has been extremely complimentary.
“I’ve been given the possibility to view and give my opinion upon the exercise gadget called AB-MXR,” said Mr Youssef. “In my opinion It is a beneficial exercise gadget for those with fragile neck muscles or perhaps with similar neck problems, while you’re exercising the ab muscles and maintain it behind the head, which will give you support which helps prevent forcing the neck.”
Recommendations regarding the The Ab Mxr Workout are coming thick and fast, so end your strain and pain today, and make a truly worthy investment, by purchasing this groundbreaking Ab-Mxr Workout.
Your Ab WorkThe Ab - The Ab-Mxr For Men And Women 